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Astra International

Seva.id: Astra Lead Generation Platform

Automotive & Property • 2018-2025

Multi-site WordPress platform for automotive and property lead generation, integrated with Astra's CRM and sales systems.

Brand WebsiteCRM IntegrationLead Generation
Seva.id: Astra Lead Generation Platform

7+ years

Duration

Long-term engagement since 2018

Multi-site

Scope

Multiple product verticals

Challenge

  • • Astra International needed a digital channel to generate leads for automotive and property products.
  • • The platform had to integrate with existing CRM and sales systems across Astra brands.

Approach

  • → Built multi-site WordPress platform for different product verticals.
  • → Integrated with Astra CRM systems for lead routing.
  • → Connected with Astra Finance and partner APIs.

Tech Stack

WordPressCodeIgniterMySQLLaravelAWSElasticsearch

Outcome

  • ✓ Lead generation engine serving Astra's automotive and property products.
  • ✓ Multi-site platform handling different product verticals.
  • ✓ CRM integration routing leads to appropriate sales teams.

What We Built

Seva.id is Astra International’s lead generation platform for automotive and property products. We built a multi-site WordPress solution that serves as the digital front door for potential buyers.

The platform integrates with:

  • Astra CRM: Leads flow directly to sales teams
  • Astra Finance APIs: Financing eligibility checks
  • Partner systems: Coordination across Astra brands

Technical Delivery

  • Platform: WordPress multi-site architecture
  • Backend: CodeIgniter + Laravel for custom integrations
  • Search: Elasticsearch for inventory and product search
  • Infrastructure: AWS hosting
  • Duration: Ongoing relationship since 2018

Long-term engagement with Astra International, delivering continuous improvements since 2018.

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